SoMa
design • make art • curate experiences • study cultures • build things • learn something •
Together, let's
Self-driven marketer based in Singapore. Fueled by a curiosity for how different industries work and a passion for understanding people, I enjoy turning complex ideas into marketing that's clear, engaging, and meaningful. My background in art curation, design, and UX gives me a strong foundation in storytelling, aesthetics, and user understanding. I'm always learning, and I'm eager to create marketing that connects with audiences and drives real business impact.
How I Add Value
Marketing is more than creating content, it's understanding people, asking the right questions, and communicating ideas clearly. My background in marketing, UX, and design shapes how I approach every project: with curiosity, empathy, and a focus on creating meaningful connections.
Customer Insight & Audience Understanding
Understanding people is at the heart of effective marketing. I enjoy uncovering customer needs, motivations, and pain points, then using those insights to create messaging and campaigns that resonate with the right audience.
Content Strategy & Storytelling
Great marketing isn't just about promoting products, it's about telling stories that people understand and remember. I enjoy turning complex ideas into clear, engaging content that educates audiences and builds trust.
Cross-functional Collaboration
Strong marketing happens when different perspectives come together. I enjoy working across teams, learning from subject matter experts, and bringing ideas together to create campaigns and content with shared goals.
Continuous Learning & Strategic Thinking
Every industry has something new to learn. I enjoy diving into unfamiliar topics, connecting market insights with business objectives, and continuously building knowledge to create marketing that's both relevant and effective.